Spring 2025

This was a project for FASM 210. The objective of this project was to direct and create a mock ad campaign for a brand. This included casting and hiring talent, scouting locations, editing and deciding the layout for the final images. I wanted the theme of this ad to be the importance of female friendships and the embodiment of girlhood. I wanted to showcase the products in use and in a way that may seem "imperfect." In the age of overconsumption, I wanted to showcase products that actually show use and how good products stick by you like a good friend. The tagline for this campaign is Glossier on YOU, Glossier for YOU, Glossier is YOU!